1. One
thing that I guess I could say really stood out to me is the great emphasis it
seems that online marketing and other forms of new technologies are
transforming the way marketing is done overall. Marketing today is definitely
not the same as it was, say, ten years ago.
2. During
the reading there was not anything really that I found extremely confusing. It
helps that I recently took the marketing course so this chapter was essentially
a review.
3. One
question that I would ask the author of the textbook is very general, but if
you are an entrepreneur and you are about to start a business, would you follow
these same questions and steps to discover your business plan as you would to
seek who you will be targeting to sell your product or service to? This is the
only question I really had about this chapter.
4. Lastly, I felt that the
reading was very clear and more conceptual with definitions and things like
that so I don’t feel that I disagree with anything that I read.
No comments:
Post a Comment