1) I think that the
most interesting thing from this reading is how much marketing has had to
evolve with the way people approach purchasing, and with the technologies.
Things are changing so fast now it is hard for marketers to keep up with what
people want. Not only that, but the ability to stay ahead of what they want
because things are “old” so quickly.
2) One part of the
reading that was a little confusing to me was how the author feels that
demographics is almost obsolete now. I feel like the characteristics, such as
values, as he mentioned tie into a demographic location. Maybe that same area
of people all hold similar value and preferences. This also goes along with the
question about something I thought was “wrong”. I just cannot say that I
completely agree with that because there are many factors going into where to
target specific market segments.
3) only really have
one question for this article, but I am curious as to why adding a model in the
commercials is now so effective but it was not as common quite a few years
back. People have not really changed their taste that much in the years, so I
wonder why it wasn’t used then.
4) This question is answered as well in number 3.
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